Another Example of How Not to Do Customer Relations

Mozy finally announced their 1.0 release for Mac OS X. I haven’t heard from these guys since I signed up for the notification, probably more than a year ago. Then today, out of the blue, I get an email that leads off with:

One of the nice things about being an ugly American is that I make all sorts of ignorant and culturally insensitive remarks about other countries. And as luck would have it, I had that opportunity last week when I visited Montreal. (That’s in Canada.)

The first thing I noticed about Montreal is that it’s a very clean city – like Toronto in that respect. Oh wait – actually, the first thing I noticed was the streets were on fire and full of police and rioting citizens because I guess they won an O-KAY (that’s hockey) game.

Admitting that you’re a jerk doesn’t give you a free pass to go ahead and act like a jerk. If anything, it’s worse because you’ve made it clear that you know it’s wrong.

And as a method of contacting a list of people who otherwise haven’t heard from your company before? This isn’t how I’d choose to establish a relationship with potential customers.

I’ll rest well knowing that Mozy won’t get any of my money, especially with so many other options available in their market.