Paid Upgrades

Paid upgrades in Apple’s App Stores has been a topic of some debate since the App Stores launched. Wil Shipley stoked the fires back in March, arguing that the Mac App Store needs paid upgrades:

Right now developers selling through the Mac App Store face a lose/lose choice: either provide all major upgrades to existing customers for free (thus losing a quarter of our revenue), or create a “new” product for each major version (creating customer confusion) and charge existing customers full price again (creating customer anger).

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